Sarkar S. - Zen Cart. E-commerce Application Development


Sarkar S. - Zen Cart. E-commerce Application Development

Zen Cart: E-commerce Application Development

Год выпуска: 2008

Автор: Suhreed Sarkar

Язык: Английский

Издательство: Packt Publishing

ISBN: 978-1847191175

Формат: PDF

Качество: eBook (изначально компьютерное)

Количество страниц: 324

Описание: Zen Cart is a popular open-source PHP/MySQL-based e-commerce solution available under GPL that is designed to put the merchants’ and shoppers’ requirements first. Not only does Zen Cart offer a very long list of features, but the system is designed with both store owners and web developers in mind. There’s no sacrifice of usability or power.

This easy-to-follow book will teach you how to install, configure, and customize a Zen Cart shop and use its promotion and public-relations tools to attract customers to the shop. It will also teach you to customize the look and feel of the Zen Cart shop by localizing and customizing templates. With this excellent tutorial, you will be able to extend and tweak the Zen Cart store.

What you will learn from this book?

Install and configure your Zen Cart shop

Manage, import, and export products in bulk

Configure zones, currencies, payment processors, and shipping modules

Use discounts, salemaker, cross-sell and up-sell to promote products

Use gift certificates, discount coupons, and newsletters to attract customers

Localize your shop by translating and adding new language and locales

Create or customize templates for your shop

Migrate products and customers from osCommerce to Zen Cart

Integrate Zen Cart shop with other CMSs like e107, xoops, gallery2, WordPress, phpBB, etc.